Final Week

Topic: Project Presentation

Date: Jan 12, 2010
Time: 6:30-9:30pm
Classroom: TR 510

Agenda:

6:20-6:30pm

1. Draw for priority
2. Each audience is acting as the member of management team and filling the Score Card 
3. Your score card has two purposes; one is for others presentation, and the other one is for your own score.
4. Do have your comments written. Use the back side for additional remarks.

6:30-7:20pm Session 1 

Two teams
7:30-8:20pm Session 2
Two teams
8:20-9:30pm Session 3 
Two teams


Submit your full project report and score card.

Checklist of Presentation

Again, remind you that this course is about marketing although your project propose a sound business model with innovative products. Most of the work in your project shall be related to nothing but marketing. In the coming formal presentation, your bosses or clients would be pleased to know your team is capable of promoting the new product for them, and therefore approve your plan. Sticking with this simple philosophy, you should precisely answer the following questions;

1. Who are your target customers and how big is the market segment?
2. What is your value proposition against your competitors?
3. How will you conduct the marketing activities effectively as costs concern?
4. How do you justify your budget plan and provide assurance to ROI?
5. What is your risk assessment and resolution?
6. In short, why should your boss or client approval your proposal?

I know, presenting your marketing plan in 30 minutes is very challenging. Some techniques may be in great help of delivering message in such a short time. My suggestions are;

1. Number speaks itself.
2. A picture, chart, or a graph is better understood than thousands of word. 
3. Use table to organize numbers.
4. Use logic to justify arguments.
5. Tell results rather than explaining details.

Finally,  practice makes perfect, and good luck.

Week 16

Topic: Communicating Customer Value

Date: Jan 5, 2010
Time: 6:30-9:50pm
Classroom: TR 510

Agenda

6:30-7:00pm Case Study

Whole Foods: A Whole-istic Strategy

Each team has 10 minutes to present your findings and answers

7:00-9:00pm Lecture

Communicating Customer Value-Integrated Marketing Communication Strategy

9:00-10:00pm Project Presentation (Dry-Run)

Team 5-Quadcycle

Team 6-Cosmetics

Check-list for presentation

• Feasibility of objectives
• Core value proposition outlined from situation analysis
• Keys to success in marketing strategy
• Detail actions illustrated in marketing mix implementation

Other teams need to prepare tough questions as your are the high management people!!