Date: 10/13/2009
Time: 6:30-9:20pm
Classroom: TR-510
6:00-6:30pm Early bird session: group discussion
Each team may hold 30 minutes of group discussion on the case "Starbucks Coffee: Where Growth Is Hot-But Boiling Over?". All teams are required to come up with answers to those questions for discussion and share your findings in the class.
7:00-8:00pm Lecture
Video 1: McDonld's commercial
http://www.youtube.com/watch?v=IvyMkGeQ3R0
Video 2: Starbucks commercial
http://www.youtube.com/watch?v=xfOPYsk6nf4
Questions for Discussion:
a. Describe Starbuck’s major products through the use of the BCG grow-share matrix.
BCG-Boston Consulting Group.
b. Using the Product/Market Expansion Grid, shown in Figure 2.3, identify potential growth opportunities for Starbucks.
c. What competitive strategies have been developed by Starbuck’s to combat inroads made by such companies as McDonalds?
Assignments:
1. Group report to the case "Starbucks Coffee". Due by 10/16.
2. Group report to the case "Dunkin Donuts". Due by 10/20.
Questions:
1. Evaluate Dunkin’ Donuts using the 5Cs4Ps framework–Compare and contrast DD and 2. Starbucks
3. What is DD’s competitive advantage vs. Starbucks’?
4. What is DD’s value proposition and positioning strategycompare to Starbucks’?
How does DD promote its products?
Group 2 and 4 have sumbitted their assignment, case study of "Starbusks Coffee", in the class.
回覆刪除The Case "Live Nation" will be posted for homework. Each group take this case as reference for your Company's Mission. No need to submit your report to those questions asked.
回覆刪除Do you have the answers for the " Questions for Discussion " ? (:
回覆刪除Hi Stella, answers are all subject to how you see the marketing strategy adopted by parties.
回覆刪除Please can u send me the answers for the video case ?
回覆刪除