Week 5

Topic: Analyzing Market Environment
Date: 10/20/2009
Time: 6:30-9:20pm
Classroom: TR-510

Class Notes:
1. Analyzing Market Environment

2. Prius, A Leading Wave of Hybrids

3. Dunkin' Donuts

Agenda:
6:00-6:30pm Early bird session: group discussion
Each team may hold 30 minutes of group discussion on the case "Prius: A Leading Wave of Hybrids".

http://www.youtube.com/watch?v=1mdMD_ppm0I
All teams are required to come up with answers to those questions for discussion and share your findings in the class.

6:30-7:00pm Case Discussion

Video case: Live Nation(video will be played in the class)

Questions:

1. What's Live Nation's Mission?

2. Base on the product/market expansion grid, provide support for the strategy that Live Nation is pursuing.

3. How does Live Nation's strategy provide better value for customers?

7:00-8:00pm Case Discussion

Prius, A Leading Wave to Hybrids

Questions:
1. SWOT of Prius/Toyota

2. Outline the major macro environmental factors that have affected Prius sales. How well Toyota dealt with?3. Evaluate Toyota’s marketing strategy. Pros and Cons.
4. Do you agree the future of Prius is very green? And why?

8:00-8:10pm Break

8:10-9:20pm Case Study

Dunkin' Donuts

Questions:

1. Evaluate Dunkin’ Donuts using the 5Cs4Ps framework–Compare and contrast DD and Starbucks.

2. What is DD’s competitive advantage vs. Starbucks’?
3. What is DD’s value proposition and positioning strategy compared to Starbucks’?
4. How does DD promote its products?