Week 15

Topic: Marketing Channels

Date: Dec 27, 2009
Time: 6:30-9:50pm
Classroom: TR 510

Agenda

6:30-7:00pm Case Study

Payless ShoeSource: Paying Less for Fashion

Each team has 5 minutes to present your findings and answers

7:00-9:00pm Lecture

Marketing Channels: Retailing and Wholesaling

9:00-9:30pm Case Study

Whole Foods: A Whole-istic Strategy

Questions for Discussion

1. Define Whole Foods's product. How does it deliver value to customers?
2. Many chains have begun offering and expanding their selection of organics. Does this pose a competitive threat to Whole Foods?
3. What challenges will the company face in the future as it continues to grow and expand?
4. While Wholes Foods has clearly positioned itself away from pricing issues, can it avoid this element of the marketing mix forever? Why or why not?

Each team prepare 5 minutes presentation to answering above questions.