Week 16

Topic: Communicating Customer Value

Date: Jan 5, 2010
Time: 6:30-9:50pm
Classroom: TR 510

Agenda

6:30-7:00pm Case Study

Whole Foods: A Whole-istic Strategy

Each team has 10 minutes to present your findings and answers

7:00-9:00pm Lecture

Communicating Customer Value-Integrated Marketing Communication Strategy

9:00-10:00pm Project Presentation (Dry-Run)

Team 5-Quadcycle

Team 6-Cosmetics

Check-list for presentation

• Feasibility of objectives
• Core value proposition outlined from situation analysis
• Keys to success in marketing strategy
• Detail actions illustrated in marketing mix implementation

Other teams need to prepare tough questions as your are the high management people!!