Checklist of Presentation

Again, remind you that this course is about marketing although your project propose a sound business model with innovative products. Most of the work in your project shall be related to nothing but marketing. In the coming formal presentation, your bosses or clients would be pleased to know your team is capable of promoting the new product for them, and therefore approve your plan. Sticking with this simple philosophy, you should precisely answer the following questions;

1. Who are your target customers and how big is the market segment?
2. What is your value proposition against your competitors?
3. How will you conduct the marketing activities effectively as costs concern?
4. How do you justify your budget plan and provide assurance to ROI?
5. What is your risk assessment and resolution?
6. In short, why should your boss or client approval your proposal?

I know, presenting your marketing plan in 30 minutes is very challenging. Some techniques may be in great help of delivering message in such a short time. My suggestions are;

1. Number speaks itself.
2. A picture, chart, or a graph is better understood than thousands of word. 
3. Use table to organize numbers.
4. Use logic to justify arguments.
5. Tell results rather than explaining details.

Finally,  practice makes perfect, and good luck.