Date: Nov 10, 2009
Time: 6:30-9:20pm
Classroom: TR-510
Class Notes (updated)
Agenda:
6:00-6:30pm Early bird session
Question for discussion:
Comparing with Blackberry, Smartphone, and Android by using 4Ps and 5Cs, which phone your team recommend will take the lead in 2010?
6:30-7:30pm Consumer Markets and Consumer Buyer Behavior
7:30-8:20pm Case Study
Arabic Blackberry: Adapting to the Language of the Market
Questions
1. Conduct market research and make comparison of different mobile phones with push email function based on style, technology, price, and service.
2. Describe the buyer characteristics that affect buyer behavior and which one influences most making a new mobile phone purchase decision?
3. If your are the marketing directer of Blackberry, what marketing strategy would you adopt in the Middle East mobile phone market?
8: 30-9:20pm
Group presentation of findings and reinforcement actions as your are the marketing VP of Blackberry.
6:30-7:30pm Consumer Markets and Consumer Buyer Behavior
7:30-8:20pm Case Study
Arabic Blackberry: Adapting to the Language of the Market
Questions
1. Conduct market research and make comparison of different mobile phones with push email function based on style, technology, price, and service.
2. Describe the buyer characteristics that affect buyer behavior and which one influences most making a new mobile phone purchase decision?
3. If your are the marketing directer of Blackberry, what marketing strategy would you adopt in the Middle East mobile phone market?
8: 30-9:20pm
Group presentation of findings and reinforcement actions as your are the marketing VP of Blackberry.
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