Week 10

Topic: Products, Services, and Brands: Building Customer Value
Date: Nov 24, 2009
Time: 6:30pm-9:20pm
Classroom: TR 510

Class Notes(Updated)

Agenda

6:00pm-6:30pm Group discussion for the Case Study, Nintendo: Reviving a Company, Transforming a Market, part 1, 2 and 3

Questions:

1. What strategy used by Nintendo that makes Wii a success? Describe it by marketing mix.
2. What product life cycle phase is Wii in? Propose suggestions to maximize its value/profit.

6:30pm-7:00pm Group Presentation of the Case "Sports England"
Questions
1. Describe how Sports England has segmented the sports market by the full spectrum of market segmentation?
2. Choose a segment and describe a campaign that could be used to encourage people in that segment of sports.
3. Choose a sport not listed and select segments that might participate in it. Explain why it might appeal to people in that segment?


7:00pm-8:20pm Products, Services, and Brands


8:30pm-9:20pm Case Study, Wii, A Blast to the Marketing.
Each group have 5 mins to present your findings.