Date: Nov 17, 2009
Time: 6:30-9:20pm
Classroom: TR-510
Class Notes (updated)
Agenda:
6:00-6:30pm Early bird session
Question for discussion:
What's the target market (segment) for your group project? By geographic, demographic, psychographic, and behavioral. Make a table for insight analysis.
6:30-7:30pm Creating Value for Target Customers
7:30-8:20pm Case Study
1. Describe how Sports England has segmented the sports market by the full spectrum of market segmentation?
2. Choice a segment and describe a campaign that could be used to encourage people in that segment of sports.
3. Choose a sport not listed and select segments that might participate in it. Explain why it might appeal to people in that segment?
8: 30-9:20pm Group presentation
Briefs on the findings of the company you've chosen as your model for your company.
Including;
1. What is its target market segment and customers?
2. How it's creating value for its customers?
3. What is particular marketing strategy it adopts?
8: 30-9:20pm Group presentation
Briefs on the findings of the company you've chosen as your model for your company.
Including;
1. What is its target market segment and customers?
2. How it's creating value for its customers?
3. What is particular marketing strategy it adopts?
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